{"title":"BFCM 2026 - LVL80 Apparel \u0026 Accessories","description":null,"products":[{"product_id":"mike-giant-velvet-red-bar-tape","title":"MIKE GIANT VELVET RED BAR TAPE","description":"\u003cp\u003eIn the late 2000s, with increasing excitement over the fixed-gear movement, and in particular over Cinelli’s collaborations and friendship’s with MASH and RVCA, Cinelli Cinelli found it traveling to California more and more frequently and socializing in the new scene created around these bicycles. On one of these trips in 2008 we met Mike Giant, already a world-renowned tattoo artist working more and more in illustration. As well as being an avid everyday rider, Mike had an extremely strong interest in fixed gear bikes, their subversive politics, and the kids riding them. In Cinelli he found not only an eager and willing partner for bringing his drawings into explicit contact with the fixed-gear movement on a global level. 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Master of black and white, and representational leading figure of the mid-1990s underground movement in San Francisco, Giant is internationally known for his graffiti, his skateboards, his tattoos and the immaculate precision of his graphics. For the years he has been working on an ongoing collaboration with Cinelli which has included catalogue cover art, posters, handlebar tape and Cinelli RAM Mike Giant Edition. The legendary street artist lends his talents for a totally original merchandise capsule collection. Velvet-textured Cinelli tape has been used for this unique Mike Giant edition bar tape. The artwork, executed exclusively for our use in this product, is Mike Giant’s San Franciscan interpretation of vintage tattoo symbols. Good feeling, extraordinary comfort, resistant pattern. 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