nitro x cinelli: seek and enjoy

wherever the seasons take you

What began as a conversation about creating a new ice cream flavor

turned into something much bigger

a limited-edition capsule collection for those who live to Seek and Enjoy—on the bike, on the board, and beyond.

for those who live to Seek and Enjoy—on the bike, on the board, and beyond

“Snowboarding and biking celebrate exploration and pushing limits. This collab isn’t about chasing performance, but creating moments that make people feel something — like the simple power of a shared smile. When brands trust creatives with true freedom, they open the door to stories that stay honest to who they are. I’m grateful Nitro and Cinelli trusted me to show how respecting heritage can lead to fresh, joyful perspectives”

FFF, Artist and Creative Director

WHEREVER THE SEASON TAKES YOU
seeK and enjoy

Rooted in a shared passion for community, adventure, and the pursuit of good times, the Nitro x Cinelli collection blends the worlds of snowboarding and cycling through design, creativity, and a deep appreciation for subculture and style.

Filter