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“The new Cinelli logo employed a Standard Bold typeface with modified spacing to register an iconic effect. The “winged ‘C’” itself was inspired by the clean graphic art of 1950s British motorcycle brands. The colors within the wings—an orange-red, mild green, and yellow— made absolutely no reference to any cycling tradition. It was sexy, funny, ironic, and design savvy—a completely heterogeneous mix of the times.“

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